Proof, Not Promises.
Most agency case studies are adjectives. These are numbers — the work, what it measured, and what changed. Four stories are shown in full below. Many more results stay private at our clients’ request.
How to read this page: every figure names its source and the window it was measured over. Client names are withheld — the business type is shown instead — but the numbers never are.
Our First Client Is the Site You're Standing On
Top SEO Specialists is a new agency, so our web development work starts at home: this website — the pages we designed and built, page by page, to the same standard we’d build yours.
The Challenge
In October 2026 this website was a shell of itself: thin service pages, no location pages, pricing published nowhere, and the blog in the menu an empty page. A new agency’s site has to prove the craft before a single client signs — this one didn’t, yet.
The Approach
Design first, then build in the open: one design system across every page — brand blue, Urbanist type, one card language — then the pages in order of what a visitor needs: ten city landing pages, a blog hub, and this case-study system. Every page we built was checked mobile-responsive and fast before it counted as done.
What We Delivered
✔ 10 unique city pages — Auckland to Northland
✔ Blog hub with its own cover design system
✔ Case-study page system (this page)
✔ Header and footer mobile repairs
✔ Published pricing, presented in the same format site-wide
Unique city landing pages designed and built
Content hubs built — blog and case studies
Pages we built, verified mobile-responsive and fast
Source: this website, topseospecialists.com — the pages above, designed and built by us through October 2026, and open for inspection.
Monthly Conversions Up 44%. Same $1,200 Budget.
An American online store for sports car parts, spending $1,200 a month on Google Ads — and getting 731 conversions a month for it when we took over.
The Challenge
When we took over on 4 May, the account was spending $1,200 a month for 731 monthly conversions — April’s figure, from the May 2026 report. The brief was simple and hard: grow conversions without growing the budget.
The Approach
Audit-led work on a fixed budget. The May 2026 report set the baseline at 731 monthly conversions on $1,200. From there the account was optimised month by month inside the same budget, and the 5 October audit measured it again on the same basis — same spend, same conversion counting.
What We Delivered
✔ Account audit — May 2026 baseline report
✔ Monthly optimisation inside the same $1,200 budget
✔ October audit — same basis, same spend
✔ Conversion growth with no budget increase
Monthly conversions — April vs September 2026
Monthly budget — unchanged throughout
Conversion growth at flat spend
Source: Google Ads account data · April 2026 (May 2026 report) vs September 2026 (5 October 2026 audit) · Same $1,200 monthly budget throughout · Client name withheld for confidentiality.
Results like these exist for many more brands — detailed data available on request.
Traffic Nearly Tripled. Orders Tripled.
A high-end luxury bridal fashion brand, invisible in search — even for its own name — when SEO started in July 2023.
The Challenge
In July 2023 this brand was invisible in search — not just for its category, but for its own name. Semrush showed 16,000 visits a month for a luxury bridal label that searchers couldn’t find.
The Approach
Complete SEO, end to end, for more than two years — technical, on-page and content, and off-page, all included — worked month after month as traffic climbed, from July 2023 until the engagement ended in November 2025.
What We Delivered
✔ Technical SEO programme
✔ On-page optimisation and content
✔ Off-page authority building
✔ Monthly growth, month after month
Monthly traffic — Semrush
Leads per month
Orders
Source: Semrush (traffic) · July 2023 vs August 2025 — the 47K figure was reached three months before the engagement ended in November 2025 · Leads and orders client-reported, per month · Traffic overall: US (main market), UK, Pakistan, Canada, UAE · Client name withheld for confidentiality.
From Invisible on Google to 60+ Calls a Month.
A local allergy, asthma and sinus center in Fresno and Merced, with no Google visibility at all when the work started in November 2024.
The Challenge
When the work started in November 2024, this two-city practice had no visibility even in Google — patients searching in Fresno or Merced simply didn’t find it.
The Approach
A GBP-first local strategy across both cities: the profile put to work on its main keywords in Fresno and in Merced, so the practice shows up for its main keywords in both cities.
What We Delivered
✔ Google Business Profile strategy — both locations
✔ Main-keyword visibility in Fresno and Merced
✔ Website traffic grown to 4,000+ a month
✔ Phone calls grown to 60+ a month
Monthly website traffic, within one year
Calls per month, within one year
Cities with GBP keyword rankings
Source: client-reported traffic and calls, per month · Work started November 2024, results within one year · GBP rankings for main keywords in Fresno and Merced · Client name withheld for confidentiality.
Four stories. Many more behind them.
These are the stories we’re able to show in public. Much of our client work stays private at the client’s request — and detailed data for these brands, and for brands not listed here, is available on request.
Become Our Next Case Study
Start with a free audit
We audit your website before we talk, not during it — where you stand, what’s broken, what we’d fix first.
Get the plan in writing
The findings, the priorities and the price, published-plan clear. Yours to keep whether you hire us or not.
Become a study like these
Real windows, real sources, reported the same way — named, or anonymised if you’d rather. Your call.
What the Work on This Page Costs
Published plans, the same everywhere on this site. No lock-in — the results above are the retention strategy.
Starter
Best for small local businesses just getting started.
Excl. GST · No lock-in contract
✔ Ongoing local SEO
✔ Google Business Profile management
✔ On-page SEO (up to 10 pages)
✔ Keyword research (up to 20 keywords)
✔ Monthly reporting
Growth
Best for businesses ready to scale leads and visibility.
Excl. GST · No lock-in contract
✔ Everything in Starter
✔ Full SEO campaign
✔ 2–4 content pieces per month
✔ 10–15 quality backlinks per month
✔ Conversion tracking
✔ Monthly reporting, measured on leads
Scale
Best for competitive niches and multi-location businesses.
Excl. GST · No lock-in contract
✔ Everything in Growth
✔ Google & Meta Ads management
✔ AI search visibility (ChatGPT, Perplexity, AI Overviews)
✔ CRO + web development support
✔ Named dedicated specialist
✔ Quarterly strategy roadmap
Not sure which plan fits? We will tell you honestly after your free audit — even if it means recommending something smaller.
Your business could be the next study on this page.
Start with the free audit: where you stand, what we’d fix first, and what it would cost — measured the same way as everything above.
Ask us for the full data behind any story above — or for results from a brand not listed on this page.