Your Stall Is Packed on Saturday. Your Website Is Empty All Week.

Published, with us: $1,000, $2,000 or $3,500 a month depending on the plan, excl. GST, no lock-in. The published local alternatives answer a different question: a ‘$600–1000’ range with no period or scope on one Nelson page, and $100–149 an hour in a directory listing. Before comparing any two numbers, ask each provider the same three things — per what period, for what named work, reported how? Ours are on this page; hold everyone else to the same standard.

No. The firm whose Nelson page advertises ‘83% of targeted keywords on page one within six months’ says the same in its own FAQ — nobody can guarantee a ranking. Percentage claims hide the only question that matters: page one for which keywords, and did they produce enquiries? We report enquiries, calls and bookings, and we will show you the work list behind them every month.

If your customers live anywhere along the Nelson–Stoke–Richmond continuum, yes — they search both names interchangeably and drive across the boundary without thinking about it. The growth (new homes, new households) sits on the Richmond/Waimea side while the reputation sits in the city; a page strategy built on only one name leaks the other half of the same market.

Not properly. Over Tākaka Hill is a different market with its own search vocabulary — Golden Bay, Tākaka, Pōhara, Collingwood, Farewell Spit — and its own deliberate identity. Golden Bay businesses need visibility built for those searches, and Nelson businesses shouldn’t claim the Bay unless they genuinely serve it. We will build it as its own piece of work and price it as such.

Meaningful movement typically shows in 3–6 months, with stronger gains compounding over 6–12 — the honest band you’ll find on the better local pages too. The Nelson sharpening is seasonal: rankings built through winter are what the summer visitor economy finds, so starting a season earlier than feels necessary is usually the right call.

For a maker, search is the six days your stall is shut. The visitor who loved your work at Montgomery Square searches your name from home; if that search finds a proper site — story, range, online shop, stockists — Saturday’s admiration becomes Tuesday’s order. A complete Google profile alone (photos, hours, reviews) is the cheapest version of this; a small ecommerce build is the full one. Both beat being unfindable between markets.

Winter is the building season: only about 15% of this region’s visitor spend lands in winter, and the visitors who book Abel Tasman walks, trail rides and stays for summer are researching months ahead. Visibility started in spring arrives after the bookings are made. Build through the quiet months, and let reviews and a complete profile carry the in-season searches.

Judge on accountability, not postcode: a named human, published prices, everything in your name. For calibration, the loudest dedicated SEO presence in Nelson is a Christchurch firm’s location page whose own copy still talks about Christchurch. A page written about your city from research — like this one — tells you more about the work than an address does. Ask every provider to show you their city homework; we just showed you ours.